Tag Archives: Apple


Building Brand Equity…
March 5, 2019
, , , , , , , , , , ,

Building Brand Equity…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]

Read More
Market your Evolution…
February 26, 2019
, , , , , , , , , , ,

Market your Evolution…

by LiquidMind in Business 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

Read More
Product Vision vs Reality…
February 6, 2019
, , , , , , , , , , ,

Product Vision vs Reality…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More
Driving Brand Value
January 23, 2019
, , , , ,

Driving Brand Value

by LiquidMind in Business , Social Media 0 comments

Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]

Read More