Tag Archives: Apple


Innovate don’t Imitate…
October 11, 2019
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Innovate don’t Imitate…

by LiquidMind in Uncategorized 0 comments

It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category.  As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When  a brand is looking to build a  product strategy, at the forefront of building […]

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Driving Brand Strategy…
September 13, 2019
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Driving Brand Strategy…

by LiquidMind in Business , Social Media 0 comments

When building a Brand Strategy, you must define yourself through a “unique” ┬áproposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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Innovator DNA…
August 27, 2019
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Innovator DNA…

by LiquidMind in Business , Social Media 0 comments

What makes up an Innovator’s DNA, great article from Harvard Business Review which outlines numerous areas that build the makeup of a great Innovator. Very few have the TRUE, born talent to be an Innovator..Just because you THINK your does not MEAN your are… There are characteristics, curiosity, disruptive mindset, challenging the status quo, observing, […]

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Innovation Pipeline…
August 22, 2019
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Innovation Pipeline…

by LiquidMind in Uncategorized 0 comments

This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]

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Leadership…
August 20, 2019
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Leadership…

by LiquidMind in Business , Social Media 0 comments

Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership

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An Effective and Powerful Life…
August 19, 2019
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An Effective and Powerful Life…

by LiquidMind in Business , Social Media 0 comments

Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]

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Blending Function w/ Design…
August 12, 2019
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Blending Function w/ Design…

by LiquidMind in Business 0 comments

Assimple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a certain […]

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Interactive Content…
August 9, 2019
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Interactive Content…

by LiquidMind in Business , Social Media 0 comments

Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]

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Evolve or Evaporate…
August 7, 2019
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Evolve or Evaporate…

by LiquidMind in Business , Social Media 0 comments

Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]

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August 5, 2019
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Human to Tech Evolution…

by LiquidMind in Business , Social Media 0 comments

With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]

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