The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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The Visionary Brand | The Elements of a Successful Formula
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The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
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The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]
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Strategy & Execution Balance…
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STRATEGY & EXECUTION BALANCE When it comes to successfully building a brand long-term you must always find a way to balance Strategy with Execution, mutually exclusive but working in parallel.A Strategic Plan is only as good it’s the ability to provide a Vision to realize the Execution. There will be Pivots along this path, but […]
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THE VISIONARY CHRONICLES PODCAST: Strategy | Successful Branding Strategies (10 Principles)
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THE VISIONARY CHRONICLES PODCAST Strategy | Successful Branding Strategies (10 Principles Brands can Deploy to Sustain long-term Revenue Growth) Brands either have a Vision for their future or they do not, those who do succeed, those who do not either follow or disappear. Finding ways to sustain and grow your Brand Equity through building Loyalty […]
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THE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success
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THE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success “My great concern is not whether you have failed, but whether you are content with your failure..” Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace failure, and make it a part of your Culture, it can prevent you from realizing […]
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adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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artificial intelligence, Augmented Reality, Merchandising, strategic merchandising
Lifestyle Merchandising…
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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