One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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Thoughts
Tag Archives: artificial intelligence
adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
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Business
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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artificial intelligence, Augmented Reality, Merchandising, strategic merchandising
Lifestyle Merchandising…
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, analytics, Apple, artificial intelligence, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, success, Vision
An Effective and Powerful Life…
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Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
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adidas, Apple, artificial intelligence, digital marketing, digital revolution, Steve Jobs, success
Interactive Content…
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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adidas, artificial intelligence, bob Dylan, Dylan, Steve Jobs, Vision
Live Life…
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“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always live each day, as […]
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adidas, Apple, artificial intelligence, Augmented Reality, NFL, nike, phil knight, Vision
Evolve or Evaporate…
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Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob Dylan, Bue Ocean, digital marketing, NFL, oakley, Steve Jobs, success, taylormade, Vision
Create the Wave…
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AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, Bue Ocean, digital marketing, digital revolution, Dylan, innovation, special olympics, Steve Jobs, Vision
Market your Product Revolution…
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Business
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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