The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
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Tag Archives: artificial intelligence
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THE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success
inTHE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success “My great concern is not whether you have failed, but whether you are content with your failure..” Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace failure, and make it a part of your Culture, it can prevent you from realizing […]
Read Moreartificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
inBrands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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Lifestyle Merchandising…
inMerchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
Read Moreadidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
inThis “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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