Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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Thoughts
Tag Archives: Augmented Reality
artificial intelligence, Augmented Reality, Merchandising, strategic merchandising
Lifestyle Merchandising…
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adidas, Augmented Reality, branding, Bue Ocean, special olympics
Brand Foundation…
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
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adidas, Apple, Augmented Reality, digital revolution, Disruptive Innovation, Jony Ive, Steve Jobs, taylormade, Vision
Leadership…
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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adidas, analytics, Apple, Augmented Reality, bob marley, Disruptive Innovation, Disrutptive, innovation, Steve Jobs, Vision
Blending Function w/ Design…
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Assimple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a certain […]
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adidas, Apple, artificial intelligence, Augmented Reality, NFL, nike, phil knight, Vision
Evolve or Evaporate…
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Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob Dylan, Bue Ocean, digital marketing, NFL, oakley, Steve Jobs, success, taylormade, Vision
Create the Wave…
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AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, digital revolution, innovation, oakley, Steve Jobs
Product Creation…
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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adidas, analytics, artificial intelligence, Augmented Reality, bob Dylan, bob marley, branding, Bue Ocean, Dylan, predictive analytics, Steve Jobs, success
Memories…
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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