This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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adidas, analytics, Apple, Augmented Reality, bob marley, Disruptive Innovation, Disrutptive, innovation, Steve Jobs, Vision
Blending Function w/ Design…
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Assimple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a certain […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, Bue Ocean, digital marketing, digital revolution, Dylan, innovation, special olympics, Steve Jobs, Vision
Market your Product Revolution…
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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adidas, analytics, artificial intelligence, Augmented Reality, bob Dylan, bob marley, branding, Bue Ocean, Dylan, predictive analytics, Steve Jobs, success
Memories…
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, bob marley, digital revolution, market driving, oakley, product creation, Steve Jobs, success, Vision
Market Driving vs Market Driven…
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in failure. […]
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adidas, Apple, artificial intelligence, Augmented Reality, bob marley, digital marketing, nike, oakley, Steve Jobs, taylormade, Vision
Brand Soul…
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The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, oakley, product creation, Risk, Steve Jobs, success, taylormade, Vision
Art of Destruction…
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The“Art of Destruction”is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle follows very […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, product creation, Steve Jobs, taylormade, Vision
Start ups…
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Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]
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