Tag Archives: bob marley


Innovation Pipeline…
August 22, 2019
, , , , , , , , , , ,

Innovation Pipeline…

by LiquidMind in Uncategorized 0 comments

This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]

Read More
Blending Function w/ Design…
August 12, 2019
, , , , , , , , ,

Blending Function w/ Design…

by LiquidMind in Business 0 comments

Assimple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a certain […]

Read More
Market your Product Revolution…
July 22, 2019
, , , , , , , , , , , , ,

Market your Product Revolution…

by LiquidMind in Business 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

Read More
Product Pipeline…
July 15, 2019
, , , , , , , , , , ,

Product Pipeline…

by LiquidMind in Uncategorized 0 comments

A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]

Read More
Memories…
July 9, 2019
, , , , , , , , , , ,

Memories…

by LiquidMind in Business , Social Media 0 comments

“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!

Read More
Digital Marketing…Revolution !
July 8, 2019
, , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Marketing…Revolution !

by LiquidMind in Business , Social Media 0 comments

Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]

Read More
Market Driving vs Market Driven…
July 3, 2019
, , , , , , , , , , , ,

Market Driving vs Market Driven…

by LiquidMind in Business , Social Media 0 comments

Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in failure. […]

Read More
Brand Soul…
June 28, 2019
, , , , , , , , , ,

Brand Soul…

by LiquidMind in Business , Social Media 0 comments

The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]

Read More
Art of Destruction…
June 27, 2019
, , , , , , , , , , , , , , , ,

Art of Destruction…

by LiquidMind in Social Media , Uncategorized 0 comments

The“Art of Destruction”is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle follows very […]

Read More
Start ups…
June 25, 2019
, , , , , , , , , , , ,

Start ups…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]

Read More