When acquiring customers through direct sales, be sure to engage, personalize and provide value to this new Brand Advocate beyond their purchase. By engaging, and personalizing their experience with your brand you will not only gain a Customer, but will also grow your Community. The Loyalty Curve is the new norm for engaging with your […]
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Tag Archives: branding
branding, nike, oakley
Creating Brand Advocates…
inBuilding, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of competitors need to capture category market share. In great measure this group of “brand advocates” are loyal to a […]
Read Moreadidas, Augmented Reality, branding, Bue Ocean, special olympics
Brand Foundation…
inWhen looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
Read Moreadidas, analytics, Apple, artificial intelligence, bob marley, branding, Bue Ocean, digital marketing, digital revolution, Dylan, innovation, special olympics, Steve Jobs, Vision
Market your Product Revolution…
inThe Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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