Brand Strategy Accelerators | How to Define, and Execute When brands or companies think of Strategy development and execution, they rarely follow a process, one that is repeatable and clearly executed. Being able to replicate a process that is effective, efficient, and understood by those who are on the front realizing its execution is key […]
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Tag Archives: #brandstrategy
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Brand Strategy Accelerators
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#brandexperience, #brandstrategy
Bad Brand Experience Impact
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Bad Brand Experience Impact It is amazing to me to see how many Brands either d completely understand the Customer Journey and make Life easier for their Community along this Path, where others do not have a clue how Bad the Journey is for throughout the engagement. This engagement often turns into a hellish nightmare, […]
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#brandstrategy, #innovation
Brand Matrix | How to Find Your Brand Identity
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The Visionary Chronicles PODCAST Brand Matrix | How to Define Your Brand Identity Finding your Identity seems to be commonsense, but more often than not, Brands do not follow their Vision with action. Action that is consistent with their Positioning, Positioning which defines Who they Are, What They Do, and how they Do it. The […]
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#brandidentity, #branding, #brandstrategy, #bryansmeltzer, #bryansmeltzer.com, #liquidmindsite.com, #visionaries
The Visionary Chronicles PODCAST: Brand
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The Visionary Chronicles CHRONICLE: September 2nd, 2021 Inspiration “Brand is not a product, that’s for sure; it’s not one item. It’s an idea, and it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational; it’s inspirational…” Wisdom from Kevin Plank, CEO UA BRAND MATRIX | How to Define Your Identity In my […]
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#brandstrategy, #ideation, #ideationprocess, #innovationleadership, #innovationstrategy, #thevisionarybrand, #thevisionarychronicles
Product Ideation | The Road to Realizing Great Products
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The Visionary Chronicles PODCAST CHRONICLE: August 25th, 2021 IDEATION | The Road to Realizing Great Products In my new PODCAST, I outline how to implement an Ideation process that genuinely realizes excellent products. Ideation is an essential foundational piece for every authentic brand, the ones that consistently realize innovative, disruptive products or services. It may […]
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#brandstrategies, #brandstrategy, #communitybuild, #leadershipprinciples
Brand Community | How to Build an Authentic Community
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The Visionary Chronicles PODCAST Brand Community | How to Build an Authentic Community Building an Authentic Community for your Brand is challenging, maintaining it is even harder. #communityengagement #communitybuilding #leadershiplessons #brandcommunity #brandingstrategy Bryan Smeltzer LiquidMind Inc.
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#apple, #brandevolution, #brandstrategy, #disruptiveinnovation, #stevejobs
PRODUCT: Case Study | Degrading Brand Equity
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The Visionary Chronicles PODCAST PRODUCT: Case Study | Degrading Brand Equity #brandingtips #brandingstrategy #brandequity #visionaryleadership #visionaries #disruptiveinnovation #disruptiveleadership Bryan Smeltzer LiquidMind Inc. @BryanSmeltzer.com @LiquidMindsite.com https://lnkd.in/gV8D68c
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#apple, #brandstrategy, #bryansmeltzer, #stevejobs, #userexperience, #UX
Simple Engagement
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UX-User Experience Simplified When defining your User Experience (UX) or Customer Journey however you want to term it, always ensure you have built simplicity into the process. With the tech-heavy world, we live in, this can be easily overlooked. Not only should the product or service interface be easier translated, but the Journey should be […]
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@bryansmeltzer.com, @liquidmindsite.com, #brandstrategy, #evolveordie, #leadershipprinciples
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The Visionary Chronicles PODCAST CHRONICLE: May 19th,2021 “You must always be able to predict what’s next and then have the flexibility to evolve….” Wisdom from Marc Benihoff PODCAST: EVOLUTION | Continue to Evolve, not Just Exist You must continually and consistently evolve your business, or you will only EXIST. Your ability and willingness to evolve […]
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#brandstrategy, #bryansmeltze, #liquidmindsite
Lifestyle Branding | Driving Value Beyond Product
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“A song has to take on character, shape, body and influence people to an extent that they use it for their own devices. It must affect them not just as a song, but as a lifestyle.” Life from David Bowie The Visionary Chronicles PODCAST Lifestyle Branding | Driving Value beyond Product Lifestyle Branding is a […]
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