UCLA Price Center, Venture Accelerator Presentation: The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Was honored to present to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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Tag Archives: digital marketing
April 28, 2022
#thevisionarybrandbook #thevisionarybrand, #thevisionarychronicles, #UCLAPriceCenter, #UCLAVentureAccelerator, digital marketing
UCLA Price Center Venture Accelerator: The Visionary Brand book Presentation
in
January 22, 2020
digital marketing, digital revolution, market driving
Digital Branding Experience..
inFinding ways to interact with customers subliminally vs being obnoxious is key when deploying your digital “out of home” experience. This is marketing executed on the street, or in areas where you naturally interact with your consumer. This marketing strategy has several advantages, you can control “where” these digital campaigns are shown, you can change […]
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September 4, 2019
artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
inBrands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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