Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
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Thoughts
Tag Archives: digital marketing
adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
by
in
Business
, Social Media
, Travel
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adidas, artificial intelligence, bob marley, digital marketing, innovation, predictive analytics, taylormade
Innovation Pipeline…
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in
Business
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Inspired Product Design…
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in
Business
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Brand vs Commodity…Your Choice
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in
Business
, Social Media
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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