Tag Archives: digital marketing


Digital Marketing…Revolution !
July 8, 2019
, , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Marketing…Revolution !

by LiquidMind in Business , Social Media 0 comments

Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]

Read More
Product Innovation Cycle…
July 2, 2019
, , , , , , , , , , , , , , , ,

Product Innovation Cycle…

by LiquidMind in Business , Social Media 0 comments

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

Read More
Brand Soul…
June 28, 2019
, , , , , , , , , ,

Brand Soul…

by LiquidMind in Business , Social Media 0 comments

The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]

Read More
Art of Destruction…
June 27, 2019
, , , , , , , , , , , , , , , ,

Art of Destruction…

by LiquidMind in Social Media , Uncategorized 0 comments

The“Art of Destruction”is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle follows very […]

Read More
Start ups…
June 25, 2019
, , , , , , , , , , , ,

Start ups…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]

Read More
Think Local…Act Global…
June 24, 2019
, , , , , , , , , , , , , , , , ,

Think Local…Act Global…

by LiquidMind in Social Media , Uncategorized 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

Read More
Integrity…
June 21, 2019
, , , , , , , , , , , , , , , , ,

Integrity…

by LiquidMind in Business , Social Media 0 comments

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…”                                                            […]

Read More
Create the Wave…and Ride it !
June 20, 2019
, , , , , , , , , , , , , , , , , , , , ,

Create the Wave…and Ride it !

by LiquidMind in Business , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
Brand or Commodity…YOUR Choice…
June 14, 2019
, , , , , , , , , , , , , , , , , ,

Brand or Commodity…YOUR Choice…

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

Read More
Foundational Brand Pillars…
June 12, 2019
, , , , , , , , , , , , , , , ,

Foundational Brand Pillars…

by LiquidMind in Business , Social Media 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]

Read More