Finding ways to interact with customers subliminally vs being obnoxious is key when deploying your digital “out of home” experience. This is marketing executed on the street, or in areas where you naturally interact with your consumer. This marketing strategy has several advantages, you can control “where” these digital campaigns are shown, you can change […]
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Thoughts
Tag Archives: digital revolution
digital marketing, digital revolution, market driving
Digital Branding Experience..
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artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
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Business
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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adidas, Apple, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, taylormade
Innovator DNA…
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What makes up an Innovator’s DNA, great article from Harvard Business Review which outlines numerous areas that build the makeup of a great Innovator. Very few have the TRUE, born talent to be an Innovator..Just because you THINK your does not MEAN your are… There are characteristics, curiosity, disruptive mindset, challenging the status quo, observing, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, Apple, Augmented Reality, digital revolution, Disruptive Innovation, Jony Ive, Steve Jobs, taylormade, Vision
Leadership…
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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adidas, analytics, Apple, artificial intelligence, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, success, Vision
An Effective and Powerful Life…
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Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
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adidas, Apple, artificial intelligence, digital marketing, digital revolution, Steve Jobs, success
Interactive Content…
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, Bue Ocean, digital marketing, digital revolution, Dylan, innovation, special olympics, Steve Jobs, Vision
Market your Product Revolution…
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, digital revolution, innovation, oakley, Steve Jobs
Product Creation…
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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