Product Innovation Matrix Strategy When brands look to expand market share or create new value through category disruption or innovation, they must move along this matrix and position the products correctly. This is a critical element when commercializing new products and moving along the supply and demand curve to provide value at each tier. You […]
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Product Innovation Matrix
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THE VISIONARY CHRONICLES: Visionary Leadership | How to Realize your Future through a Crisis
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THE VISIONARY CHRONICLES PODCAST Visionary Leadership | How to Realize your Future through a Crisis. All brands have been or will go through a crisis at some point, C-19 is an example of “expect the unexpected”, prepare for the future or get crushed by it at some point. Visionary Leaders not only plan for the […]
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The Visionary Chronicles PODCAST: Brand
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The Visionary Chronicles CHRONICLE: September 2nd, 2021 Inspiration “Brand is not a product, that’s for sure; it’s not one item. It’s an idea, and it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational; it’s inspirational…” Wisdom from Kevin Plank, CEO UA BRAND MATRIX | How to Define Your Identity In my […]
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Change is hard both professionally, and personally. However, it is a necessary part of maturing. Determining when, and how to change is when you decide this is for the betterment of your company or yourself. The leaders, the visionaries who can anticipate change, and implement seamlessly are the ones who gain market share, and the […]
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AUTHORITY MAGAZINE INTERVIEW: How to Take Your Company from Good to Great
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Had a recent interview with Authority Magazine #authoritymagazine on How to Take Your Company from Good to Great. https://medium.com/authority-magazine/bryan-smeltzer-of-liquidmind-how-to-take-your-company-from-good-to-great-bfb5d33ed18 Let’s start with defining our terms. How would you define a “good” company, what does that look like? How would you define a “great” company, what does that look like? In terms of point of difference, […]
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The A-Team | How to Attract & Retain Top Talent
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The Visionary Chronicles PODCAST The A-Team | How to Attract & Retain Top Talent #talentmanagement #teamappreciation #teamculture #culturematters #leadershiplessons #teamdevelopment Bryan Smeltzer LiquidMind Inc. @bryansmeltzer.com @LiquidMindsite.com
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Authority Magazine Interview
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Authority Magazine Interview; – How to Successfully ride the highs and lows of being an Entrepreneur. Had a great interview with Authority Magazine recently, and the article was just published. Having been a true Entrepreneur, starting with nothing and making something of value was both challenging and rewarding. This article hopefully provides some insight to […]
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The A-Team | How to Attract & Retain Top Talent
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The Visionary Chronicles PODCAST CHRONICLE: April 9th,2021 “Never confuse the size of your paycheck with the size of your talent…” THE A-TEAM | How to Attract & Retain Top Talent https://bryansmeltzer.podbean.com/e/the-a-team-how-to-attract-retain-talent/ Finding Talented employees should not be a process where you find them; they should FIND YOU! As a brand or company, if you effectively […]
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