Product Innovation Matrix Strategy When brands look to expand market share or create new value through category disruption or innovation, they must move along this matrix and position the products correctly. This is a critical element when commercializing new products and moving along the supply and demand curve to provide value at each tier. You […]
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August 20, 2021
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Change is hard both professionally, and personally. However, it is a necessary part of maturing. Determining when, and how to change is when you decide this is for the betterment of your company or yourself. The leaders, the visionaries who can anticipate change, and implement seamlessly are the ones who gain market share, and the […]
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