Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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Thoughts
Tag Archives: make a wish
innovation, make a wish, market driving, NFL, phil knight, predictive analytics, product creation, Steve Jobs, taylormade, Vision
Personalization…
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adidas, analytics, Apple, Augmented Reality, Blue Ocean, Bue Ocean, digital marketing, innovation, make a wish, NBA, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Product Innovation Cycle…
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Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]
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Apple, artificial intelligence, Blue Ocean, bob marley, branding, digital marketing, innovation, make a wish, NBA, NFL, nike, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Integrity…
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, digital marketing, failure, innovation, make a wish, NFL, nike, oakley, phil knight, predictive analytics, Risk, special olympics, Steve Jobs, success, taylormade, Vision
Create the Wave…and Ride it !
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, branding, Bue Ocean, innovation, make a wish, predictive analytics, product creation, Risk, special olympics, Steve Jobs, taylormade
Driving Sustainable Brand Growth…
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All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
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artificial intelligence, digital marketing, make a wish, nike, phil knight, predictive analytics, Steve Jobs
Brand Bloodlines…
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Business
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Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]
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adidas, analytics, Apple, artificial intelligence, digital marketing, innovation, make a wish, nike, phil knight, predictive analytics, Steve Jobs, taylormade
Building Brand Equity…
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Business
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Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, innovation, make a wish, NBA, nike, oakley, predictive analytics, Steve Jobs
Market your Evolution…
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Business
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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adidas, make a wish, nike, oakley, special olympics, taylormade
Make a Difference…
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Business
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Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org). This is an organization that […]
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