Finding ways to interact with customers subliminally vs being obnoxious is key when deploying your digital “out of home” experience. This is marketing executed on the street, or in areas where you naturally interact with your consumer. This marketing strategy has several advantages, you can control “where” these digital campaigns are shown, you can change […]Read More
Tag Archives: market driving
January 22, 2020
digital marketing, digital revolution, market driving
Digital Branding Experience..
August 22, 2019
adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]Read More