Finding ways to interact with customers subliminally vs being obnoxious is key when deploying your digital “out of home” experience. This is marketing executed on the street, or in areas where you naturally interact with your consumer. This marketing strategy has several advantages, you can control “where” these digital campaigns are shown, you can change […]
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Thoughts
Tag Archives: market driving
digital marketing, digital revolution, market driving
Digital Branding Experience..
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in
Business
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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in
Uncategorized
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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innovation, make a wish, market driving, NFL, phil knight, predictive analytics, product creation, Steve Jobs, taylormade, Vision
Personalization…
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in
Business
, Social Media
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, bob marley, digital revolution, market driving, oakley, product creation, Steve Jobs, success, Vision
Market Driving vs Market Driven…
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in
Business
, Social Media
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in failure. […]
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