Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
Read More
Thoughts
Tag Archives: NBA
Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, taylormade, Vision
Brand or Commodity…YOUR Choice…
by
in
Business
, Social Media
0 comments
adidas, analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, Steve Jobs, taylormade
Foundational Brand Pillars…
by
in
Business
, Social Media
0 comments
When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
Read More
adidas, artificial intelligence, digital marketing, NBA, nike, oakley, phil knight, predictive analytics, Steve Jobs, taylormade, Vision
Vision…
by
in
Business
, Social Media
, Uncategorized
0 comments
Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created. In addition to “milking” Steves […]
Read More
analytics, artificial intelligence, innovation, NBA, NFL, nike, predictive analytics, product creation, Steve Jobs, taylormade
Drive Traffic to your Brand…
by
in
Business
, Social Media
, Uncategorized
0 comments
Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
Read More
adidas, Apple, artificial intelligence, Augmented Reality, NBA, NFL, nike, oakley, phil knight, Steve Jobs, taylormade, Vision
Disruptive or Disrupting…
by
in
Business
, Social Media
, Travel
, Uncategorized
0 comments
Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
Read More
adidas, analytics, artificial intelligence, Augmented Reality, digital marketing, NBA, NFL, nike, oakley, predictive analytics, Steve Jobs, taylormade
Master Product Life Cycle Planning…
by
in
Business
0 comments
A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
Read More
adidas, analytics, Apple, artificial intelligence, bob marley, innovation, make a wish, NBA, nike, oakley, predictive analytics, Steve Jobs
Market your Evolution…
by
in
Business
0 comments
The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
Read More
adidas, analytics, Apple, artificial intelligence, bob marley, innovation, NBA, NFL, nike, oakley, special olympics, Steve Jobs
Product Vision vs Reality…
by
in
Business
, Social Media
, Uncategorized
0 comments
When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More