A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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Tag Archives: NBA
adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, analytics, Apple, Augmented Reality, Blue Ocean, Bue Ocean, digital marketing, innovation, make a wish, NBA, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Product Innovation Cycle…
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Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, innovation, NBA, NFL, nike, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Think Local…Act Global…
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apple, artificial intelligence, Blue Ocean, bob marley, branding, digital marketing, innovation, make a wish, NBA, NFL, nike, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Integrity…
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, taylormade, Vision
Brand or Commodity…YOUR Choice…
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, Steve Jobs, taylormade
Foundational Brand Pillars…
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
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adidas, artificial intelligence, digital marketing, NBA, nike, oakley, phil knight, predictive analytics, Steve Jobs, taylormade, Vision
Vision…
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Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created. In addition to “milking” Steves […]
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analytics, artificial intelligence, innovation, NBA, NFL, nike, predictive analytics, product creation, Steve Jobs, taylormade
Drive Traffic to your Brand…
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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adidas, Apple, artificial intelligence, Augmented Reality, NBA, NFL, nike, oakley, phil knight, Steve Jobs, taylormade, Vision
Disruptive or Disrupting…
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Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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