Tag Archives: NBA


Brand or Commodity…YOUR Choice…
June 14, 2019
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Brand or Commodity…YOUR Choice…

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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Foundational Brand Pillars…
June 12, 2019
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Foundational Brand Pillars…

by LiquidMind in Business , Social Media 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]

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Vision…
June 11, 2019
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Vision…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

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Drive Traffic to your Brand…
June 5, 2019
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Drive Traffic to your Brand…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]

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Disruptive or Disrupting…
May 28, 2019
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Disruptive or Disrupting…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

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Master Product Life Cycle Planning…
March 11, 2019
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Master Product Life Cycle Planning…

by LiquidMind in Business 0 comments

A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]

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Market your Evolution…
February 26, 2019
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Market your Evolution…

by LiquidMind in Business 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

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Product Vision vs Reality…
February 6, 2019
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Product Vision vs Reality…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

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