Having been an entrepreneur myself, I know the constant stress of running the day to day, along with ensuring everyone understands the opportunities ahead and having a plan to execute against these initiatives. It was an invigorating, but draining experience. After 10 years of building my profitable company, I was fortunate to partner with a […]
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Thoughts
Tag Archives: nike
#billgates, #liquidmindsite, nike, oakley, stevejobs
Entrepreneur Life…
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in
Business
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branding, nike, oakley
Creating Brand Advocates…
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in
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Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of competitors need to capture category market share. In great measure this group of “brand advocates” are loyal to a […]
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adidas, Apple, nike, oakley, Steve Jobs
Strategic Viral Marketing…
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in
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Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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adidas, Apple, artificial intelligence, Augmented Reality, NFL, nike, phil knight, Vision
Evolve or Evaporate…
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Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, Apple, artificial intelligence, Augmented Reality, bob marley, digital marketing, nike, oakley, Steve Jobs, taylormade, Vision
Brand Soul…
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The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, innovation, NBA, NFL, nike, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Think Local…Act Global…
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in
Social Media
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apple, artificial intelligence, Blue Ocean, bob marley, branding, digital marketing, innovation, make a wish, NBA, NFL, nike, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Integrity…
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, digital marketing, failure, innovation, make a wish, NFL, nike, oakley, phil knight, predictive analytics, Risk, special olympics, Steve Jobs, success, taylormade, Vision
Create the Wave…and Ride it !
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in
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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adidas, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, nike, oakley, phil knight, product creation, Steve Jobs, taylormade
Product Pipeline…
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in
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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