With the Digital Transformation moving full speed ahead, you must have a plan to ensure you are part of the wave or risk being lost in legacy platforms. Within your organization, there are many areas that must be both fully on board and integrated across the supply chain. This integration and on-boarding will provide a […]
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Effectiveness…
Finding ways to better manage your day and achieve maximum effectiveness has always been a goal, but few consistently achieve. Being both effective and efficient is a combination that works best when looking at how to execute and achieve more with less time, as a result freeing up more hours for other Life priorities. At […]
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Entrepreneur Life…
inHaving been an entrepreneur myself, I know the constant stress of running the day to day, along with ensuring everyone understands the opportunities ahead and having a plan to execute against these initiatives. It was an invigorating, but draining experience. After 10 years of building my profitable company, I was fortunate to partner with a […]
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Creating Brand Advocates…
inBuilding, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of competitors need to capture category market share. In great measure this group of “brand advocates” are loyal to a […]
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Strategic Viral Marketing…
inStrategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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Innovation Pipeline…
inThis “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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