Tag Archives: oakley


Entrepreneur Life…
June 8, 2020
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Entrepreneur Life…

by LiquidMind in Business 0 comments

Having been an entrepreneur myself, I know the constant stress of running the day to day, along with ensuring everyone understands the opportunities ahead and having a plan to execute against these initiatives. It was an invigorating, but draining experience. After 10 years of building my profitable company, I was fortunate to partner with a […]

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Creating Brand Advocates…
November 7, 2019
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Creating Brand Advocates…

by LiquidMind in Uncategorized 0 comments

Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of  competitors need to capture category market share.  In great measure this group of “brand advocates” are loyal to a […]

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Strategic Viral Marketing…
October 21, 2019
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Strategic Viral Marketing…

by LiquidMind in Uncategorized 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

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Driving Brand Strategy…
September 13, 2019
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Driving Brand Strategy…

by LiquidMind in Business , Social Media 0 comments

When building a Brand Strategy, you must define yourself through a “unique”  proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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Innovation Pipeline…
August 22, 2019
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Innovation Pipeline…

by LiquidMind in Uncategorized 0 comments

This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]

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Create the Wave…
July 29, 2019
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Create the Wave…

by LiquidMind in Business , Social Media 0 comments

AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]

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Product Creation…
July 17, 2019
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Product Creation…

by LiquidMind in Business , Social Media 0 comments

“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]

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Digital Marketing…Revolution !
July 8, 2019
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Digital Marketing…Revolution !

by LiquidMind in Business , Social Media 0 comments

Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]

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Market Driving vs Market Driven…
July 3, 2019
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Market Driving vs Market Driven…

by LiquidMind in Business , Social Media 0 comments

Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in failure. […]

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Product Innovation Cycle…
July 2, 2019
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Product Innovation Cycle…

by LiquidMind in Business , Social Media 0 comments

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

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