With the Digital Transformation moving full speed ahead, you must have a plan to ensure you are part of the wave or risk being lost in legacy platforms. Within your organization, there are many areas that must be both fully on board and integrated across the supply chain. This integration and on-boarding will provide a […]
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#billgates, #liquidmindsite, #thevisionarychronicles, Apple, oakley, stevejobs
Digital Transformation…
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#liquidmindsite, #qpple, #thevisionarychronicles, Apple, oakley, stevejobs
Effectiveness…
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Finding ways to better manage your day and achieve maximum effectiveness has always been a goal, but few consistently achieve. Being both effective and efficient is a combination that works best when looking at how to execute and achieve more with less time, as a result freeing up more hours for other Life priorities. At […]
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#billgates, #liquidmindsite, nike, oakley, stevejobs
Entrepreneur Life…
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Business
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Having been an entrepreneur myself, I know the constant stress of running the day to day, along with ensuring everyone understands the opportunities ahead and having a plan to execute against these initiatives. It was an invigorating, but draining experience. After 10 years of building my profitable company, I was fortunate to partner with a […]
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branding, nike, oakley
Creating Brand Advocates…
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Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of competitors need to capture category market share. In great measure this group of “brand advocates” are loyal to a […]
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adidas, Apple, nike, oakley, Steve Jobs
Strategic Viral Marketing…
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Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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Apple, brand strategy, Disruptive disruption, Disruptive Innovation, oakley, Steve Jobs
Driving Brand Strategy…
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob Dylan, Bue Ocean, digital marketing, NFL, oakley, Steve Jobs, success, taylormade, Vision
Create the Wave…
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AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, digital revolution, innovation, oakley, Steve Jobs
Product Creation…
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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