Tag Archives: special olympics


Digital Marketing…Revolution !
July 8, 2019
, , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Marketing…Revolution !

by LiquidMind in Business , Social Media 0 comments

Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]

Read More
Product Innovation Cycle…
July 2, 2019
, , , , , , , , , , , , , , , ,

Product Innovation Cycle…

by LiquidMind in Business , Social Media 0 comments

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

Read More
Think Local…Act Global…
June 24, 2019
, , , , , , , , , , , , , , , , ,

Think Local…Act Global…

by LiquidMind in Social Media , Uncategorized 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

Read More
Integrity…
June 21, 2019
, , , , , , , , , , , , , , , , ,

Integrity…

by LiquidMind in Business , Social Media 0 comments

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…”                                                            […]

Read More
Create the Wave…and Ride it !
June 20, 2019
, , , , , , , , , , , , , , , , , , , , ,

Create the Wave…and Ride it !

by LiquidMind in Business , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
Driving Sustainable Brand Growth…
June 18, 2019
, , , , , , , , , , , , , ,

Driving Sustainable Brand Growth…

by LiquidMind in Business , Social Media 0 comments

All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]

Read More
Brand or Commodity…YOUR Choice…
June 14, 2019
, , , , , , , , , , , , , , , , , ,

Brand or Commodity…YOUR Choice…

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

Read More
Live your Brand…
May 30, 2019
, , , , , , , , , , , ,

Live your Brand…

by LiquidMind in Business , Social Media 0 comments

A Brand ISa lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of brands […]

Read More
Product Vision vs Reality…
February 6, 2019
, , , , , , , , , , ,

Product Vision vs Reality…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More
Make a Difference…
October 22, 2018
, , , , ,

Make a Difference…

by LiquidMind in Business 0 comments

Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org).  This is an organization that […]

Read More