A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
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adidas, analytics, artificial intelligence, Augmented Reality, digital marketing, NBA, NFL, nike, oakley, predictive analytics, Steve Jobs, taylormade
Master Product Life Cycle Planning…
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Business
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adidas, analytics, Apple, artificial intelligence, digital marketing, innovation, make a wish, nike, phil knight, predictive analytics, Steve Jobs, taylormade
Building Brand Equity…
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Business
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Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
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Business
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Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
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adidas, make a wish, nike, oakley, special olympics, taylormade
Make a Difference…
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Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org). This is an organization that […]
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adidas, artificial intelligence, bob marley, digital marketing, innovation, predictive analytics, taylormade
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Inspired Product Design…
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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adidas, analytics, artificial intelligence, bob marley, digital marketing, nike, oakley, phil knight, predictive analytics, taylormade
Brand vs Commodity…Your Choice
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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