When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are not, but rather something you would like to “eVolVe” into at some point. Brand “EvoLutioN” is key if you are to survive against your competition, regardless of the product you sell.

Being “different” has a proven model for success, and one that allows a brand to evolve and be accepted. This strategy is also very uncomfortable for many brands, with risk there is reward, but also the chance for failure. Failure is the Battle Scars of a “True” Innovator !! Those who play it safe, with a “Imitate vs Innovate” mentality eventually get run over ! Get off the tracks if you are not going to risk failure….

• Always Take strategic Risks..!
• Always Assure that Failure makes you a stronger Brand..!
• Always Encourage Risk taking..!

Enjoy the Ride !
Bryan Smeltzer

LiquidMind

LiquidMindsite.com

@LiquidMindsite

“Product Innovation & Marketing Success Blog..”

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.