The New Normal…
Brands who learn, adapt, and then execute in this new world we live in will find long-term benefits beyond revenue.
This new landscape opens new opportunities to engage more effectively while still making a personal connection, conduct business more efficiently, and provide services they had never thought of before this pandemic.
In many instances, the pandemic has expedited the process of what should have been in place previously. Not that you will eliminate travel or face to face meetings, but you need to evaluate when this needs to happen and how frequently.
The more proactive, and flexible you are now, the more nimble you will be in the future.
At LiquidMind #liquidmindsite we are working with brands to maximize these opportunities and drive tangible long term ROI.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.