The New Reality…
With any crisis, it is critical to recognize the “new” reality when you come out the back end.
This is especially true for COVID, as you will see a massive shift in how people work, and how they purchase, both significant “new” reality opportunities. This can bring you up and through a crisis, or take you down by not acting quickly enough.
I call the denial of this reality, the ostrich syndrome, stick your head in the sand, and hope once you come back up things have changed. This denial will not serve you or your company well.
Deal with the new reality, and find opportunities to build you new revenue streams, and capture competitor market share.
At LiquidMind #liquidmindsite we support our brands in defining this new reality, finding ways to adapt, and market opportunities to pursue.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.