The Visionary Chronicles PODCAST
“He who learns but does not think is lost! He who thinks but does not learn is in great danger.…”
Life Wisdom from Confucius
The Squeeze | How to Strategically gain Market Share
Brands are continually looking for ways to gain a competitive advantage, find a new way, or create something most never knew they needed in order to grow market share.
One of the best ways to drive market share growth is to control your destiny through a commitment to build an innovation pipeline you can ride for generations. Most say they have this mindset, but most are delusional at best. Building this pipeline takes a firm commitment from the top-down, along with embracing failure as a step closer to finding a solution. Defining the opportunity, determining the path forward, and providing the tools to create success is something very few brands have been able to achieve.
The Squeeze is a market share growth strategy deployed by brands who have built this innovation pipeline and have been riding it successfully for decades. This is not a one-hit wonder strategy, it is one that builds a strategy across the adoption curve and provides a tangible solution to maintaining brand equity while eliminating competitors across all price tiers.
“Believing that your competition is stronger and better than you pushes you to better
In my new Podcast, I discuss The Squeeze, and how global brands have deployed this strategy, and how companies who have built a product strategy around developing a true innovation pipeline will survive and thrive in this new economy.
In my new Podcast, The Squeeze | How to Strategically gain Market Share, I discuss how brands across the adoption curve and build market share across each tier while not degrading brand value creation.
The Visionary Chronicles Podcast
We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs, Executives and Small Business Owners.
Please check out “The Visionary Chronicles” on these sites.
If you like what you hear, I would appreciate you providing a rating, and following to receive my weekly Podcasts, along with exclusive content as a follower.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.