Enter at GoodReads for a chance to Win a copy of my new book, The Visionary Brand.
I will be giving away 6 “pre-release” signed copies the first week of November. When entering the Book Giveaway, I ask that you add it to your “Reading” list, and provide a Review at GoodReads, Amazon, or any other site you feel would be helpful! This is always greatly appreciated, and helps get the word out to others!
If you would like to have an e-book Version, we will be sending out a special invite to those who have expressed an interest in reading the book, and providing a review.
The Visionary Brand Overview;
What makes a brand truly Visionary?
It is a harmonious blending of product, marketing, and a passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles.
What formula has sustained iconic brands such as; Apple, Nike, adidas, and allowed them to maintain their vision and brand ETHOS for generations?
How does one brand lose its premium status, while others thrive generation to generation?
The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brands core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders.
Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand’s values and principles, along with guiding those who have yet to define their foundation.
To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward.
The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy.
- Define your vision and build a Foundational Principles platform.
- Stick to your vision while capturing global market share from your competitors.
- Create a continuous Pipeline of Innovation.
- Establish a Culture of Passionate followers.
- Engage, and build Loyalty.
- Embrace the changing tide of the new age adoption curve.
- Be an Artist, be yourself, and instill the courage to accomplish your Vision.
There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all.
The following are some recent reviews from both professional publications, and executives in the Industry;
The Visionary Brand: The Success Formula Behind the Worlds Most Visionary Brands belongs in any business collection focused on branding success, and makes a case for fostering a visionary, market-driving force that achieves through innovation and inspiration.
From product visions and engagement choices to creating a disruptive, different brand that stands out from the crowd, Bryan Smeltzer provides a series of admonitions that cover the processes of a successful formula for transformation and change.
Common business book approaches such as discussions of positioning and market-driven processes thus receive a unique approach that turns tradition on end to look at new results and how to achieve, foster, and promote different forms of vision and success.
Smeltzer adopts a problem-solving approach in his discussions that draws on many real-world examples from the start. One example is his survey of how Oakley, a successful eyewear brand, was missing the boat on expanding their vision to related products.
That there are no easy answers to pursing this vision is supported in the Oakley example that introduces The Visionary Brand, where “Oakley’s little problem became a much bigger problem—one that would alienate some of their core community and drive the entire brand culture in a different direction. Both category authenticity and channel distribution would quickly become problems whereas they hadn’t been before. Oakley began to lose its cultural direction, as well as those loyal brand ambassadors who stuck with the brand through its evolution over the decades. They had loved and embraced the brand for what it was, not what it was becoming.”
What went wrong? As their success story becomes one that threatens to crash and burn, Smeltzer follows the process whereby the company changed in a different direction before all was lost.
This and other examples explore visions gone awry as well as those which reached for the sky and found the stars, providing compelling insights that business readers and innovators alike will find both thought-provoking and inspirational.
What makes for “a truly visionary brand as opposed to one that loses its way” lies at the heart of these discussions, which encourage visionary thinkers to not just identify visionary qualities and pursuits, but understand what leads to success and what threatens failure.
Smeltzer’s three decades in business lend a practical, real-world side to his theories and visions. These help fellow business visionaries understand the foundations of identifying what elements are involved in a successful visionary brand.
From pricing and promoting revolutionary products to integrating a product strategy that embraces short- and long-term visions, Smeltzer’s approach offers business thinkers new ways of branding and envisioning their goals.
Business collections will find his book specific and filled with opportunities that visionary thinkers will find enlightening and inspirational, grounded in the nuts and bolts of real-world experience.
D. Donovan, Senior Reviewer, Midwest Book Review
The Visionary Brand outlines what it takes to build a true, authentic Visionary brand. It provides actionable insight and entertaining case studies that can support you in taking your brand to the next level and beyond!”
Chris Lupo, Director of Sports Marketing
“The Visionary Brand provides fantastic insight on what separates commonplace brands from the Visionary ones, all taken from an ‘inside perspective,’ truly inspiring.”
Jeff Yearous, CEO/President
DZYNIT & Z Customization
“This book is both: inspiring and practical. It covers visionary brand concepts and how to achieve success in building one. On the other side, I got a feeling that a strong and visionary brand is closely connected to the company you are built, its culture, attractiveness to customers, and how customers associate themselves with the company’s solutions, become ambassadors and promoters of the brand they love and loyal to.”
Darya Yegorina, C-Level Executive, Blogger/Influencer
“Mr. Smeltzer’s book on The Visionary Brand is a welcome, real-world overview of how a brand manager is an ‘…orchestra leader…’ and I can’t wait to share this title with my students in my branding classes.”
Robert Hughes, Educator, University of Florida
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.