NEW BOOK RELEASE!
THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands
Enjoy the Ride!
Bryan Smeltzer, Author
The Visionary Brand walks you through everything needed to keep a brand driving the market for decades to come.
All the elements of a Visionary success formula are laid out in detail, including the foundational principles that make for a truly successful brand; the importance of proper positioning; the Power Triad your brand needs to keep delivering revolutionary products; the key to a killer UX that will push your customer relationships to the next level; and the fuel you need to keep your organization passionate about your brand’s mission and legacy for the future.
The Visionary Brand is a leadership book for the next generation of market disruptors!
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.