Had a great presentation on my upcoming book “The Visionary Brand”  #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running !

Great to see so many universities adopting this invaluable curriculum, as this will serve them well as they move on to running their own business.

I know when I founded, and was ramping up my own business this certainly have expedited my learning curve. Had a nice run for 10 years, and eventually sold to PE Firm.

Up next, UCLA Price Center #UCLA for Entrepreneurship program.

#TheVisionaryBrand

#ucirvine

#UCIPaulMerage

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.