The Success Formula Behind the World’s Most Visionary Brands
WHAT MAKES A BRAND TRULY A VISIONARY?
SBN (Hardcover): 9781737718800, USD: $24.99
ISBN (e-Book): 9781737188117, USD: $5.99
PAGE COUNT: 202
What magical formula has built Iconic brands such as; Apple, Nike, adidas, and allowed them to sustain their Vision and maintain their brand vision for generations.
In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve Visionary status—defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
- Defining your Vision, and following your path.
- Foundational Pillars of Success.
- Creating a continual flow of Innovative Ideas & Products.
- Developing a Breakaway Design Strategy.
- Maintaining Premium Positioning.
- Building a Passionate Culture.
- Market Driving vs Market-Driven strategy.
- Becoming a Leader vs a Follower.
- Having the Courage to be Great.
In addition, building a continual flow of innovations, executing a breakaway product strategy, maintaining premium positioning, and creating a culture embraced by both brand and community.
2022 Readers Favorite Award Winner: Business-Marketing
Bryan Smeltzer, is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, Taylor Made, Adidas, K-Swiss, Schutt Sports, among other international brands.
Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives.”
James Cox, Editor-in-Chief
Midwest Book Review
“Exploring the concept of a ‘Visionary’ brand, the book explores the building blocks that successful brands have used to create a vision for their products, a consistent presentation of that vision across the years, and a culture of loyal and engaged followers. Overall, I would strongly recommend this book to those in a position of leadership in business who wish to understand how to take their organization to a new level.”
K.C. Finn
Award-Winning, Bestselling Author
“A great mix of inspiration and practical advice on brand building and business in general, I would definitely recommend!”
Sarah Hurley
Award-Winning Entrepreneur
“This book is both: inspiring and practical. It covers visionary brand concepts and how to achieve success in building one.”
Darya Yegorina, C-Level Executive
Blogger/Influencer
“The Visionary Brand outlines what it takes to build a true, authentic visionary brand. It provides actionable insight and entertaining case studies that can support you in taking your brand to the next level and beyond.”
Chris Lupo, Director-Sports Marketing
Rudy Project
“The Visionary Brand is a welcome, real-world overview of how a brand manager is an ‘…orchestra leader…’ and I can’t wait to share this title with my students in my branding classes.”
Robert Hughes, Professor/ Educator
University of Florida
“The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands belongs in any business collection focused on branding success and makes a case for fostering a visionary, market-driving force that achieves through innovation and inspiration. What makes for “a truly visionary brand as opposed to one that loses its way” lies at the heart of these discussions, which encourage visionary thinkers not just to identify visionary qualities and pursuits but understand what leads to success and what threatens failure. Smeltzer’s three decades in business lend a practical, real-world side to his theories and visions. These help fellow business visionaries understand the foundations of identifying what elements are involved in a successful visionary brand. Business collections will find his book specific and filled with opportunities that visionary thinkers will find enlightening and inspirational, grounded in the nuts and bolts of real-world experience.”
D. Donovan, Senior Reviewer
Midwest Book Review
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