The Visionary Chronicles PODCAST
CHRONICLE: October 15th, 2021
“The authentic self is the soul made visible…”
Wisdom from Sarah Ben Breathnach
PODCAST: Authentication | Foundation to a Brand’s Success
In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic.
Most Brands realize that being Authentic is an essential piece of building long-term Loyalty; however, I have found that most do not know what it MEANS to be Authentic. It is an interesting dynamic, and one most Brand’s never commit to realizing in their day-to-day.
Being Authentic by definition is;
a) not false or copied; genuine; real
b) representing one’s true nature or beliefs; true to oneself or the person identified
c) entitled to acceptance or belief because of agreement with known facts or experience
Your Authentic Brand ID has many different Elements, both tangible and non-tangible, equally crucial to creating a winning Formula, assuring you are staying true to your authentic foundational pillars and brand ETHOS.
You have the Traditional Brand ID Elements; Positioning, Mission, Vision, Personality, and Core Competencies. You also have the non-tangible Elements most Brands forget about or do not commit to; Value, Relationships, Culture, Expression. These, in most instances, are more important than tangible elements. These are the ONES that separate GREAT Brands from AVERAGE Brands!
The Brand that can consistently execute, commit to and support these core elements of a successful company are the ones who will be generational. Just look at some of the brands who fit this mold;
Having the courage to commit to being Great starts with your Foundational Pillars, those on which your Brand was built. Understanding first the Vision, second how to Execute, and third assuring you are Committed to supporting these Pillars stand.
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
Bryan Smeltzer, President
© All rights reserved, Bryan Smeltzer, 2021
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Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
Calling ALL Visionaries!
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business’s complexities and can provide solutions.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.