The Visionary Chronicles Podcast
Chronicle#77: April 14th, 2022
In my new Podcast I discuss finding new avenues for brand growth. Regardless of size, I have found most if not all, companies are preparing for the near-term, but failing at preparing for the long-term generational growth required to sustain success.
Where do you find organic growth beyond your current core product lines or services?
In a recent survey of CEOs from large-cap brands, over 65% indicated that within 5 to 7 years, their industry competitors will be different than who they are now. Also, these new competitors will pose a significant market share threat to their core organic business.
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.