THE VISIONARY CHRONICLES PODCAST
Product Positioning | How to Find Open Water Opportunities
Too many times I have seen companies try to battle it out in the bloody waters where everyone is going after the same catch!
In order to succeed in your category or market, you must understand the “HOW” and “WHY” to going after open water opportunities, those markets where you are not fighting with others on price point, or some commodity-driven disadvantage. Yes, disadvantage, as there will always be someone providing a lower price, with fewer features or inferior construction or sub-standard service. Effectively, “you get what you pay for..”
In my new PODCAST from THE VISIONARY CHRONICLES #thevisionarychronicles #podcast #visionaryideas #marketsharegrowth #brandingstrategy I discuss these opportunities, and why they are so integral to your success.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.