The Visionary Chronicles
CHRONICLE: September 22nd, 2021
“Leadership is the capacity to translate Vision into Reality…”
Wisdom from Warren Bennis
PODCAST: VISIONARY LEADERSHIP | How to Realize your Future through a Crisis
In my new PODCAST, I discuss how Visionary leaders execute their strategy through a crisis and the stepped process they use to ensure they stay on track.
To determine your future, you need to analyze the past, determine the current state of your industry, and define opportunities to capture market share growth.
The need to examine your future is especially true as we work our way through the pandemic. Seeing how most, if not all, companies have had to pivot in one direction or another and change the way they operate.
-Adapt or Die!
-Change or die a Slow Death!
Adaptation has been a word thrown around a lot and is a necessary evil for most companies. Being able to adapt is one thing; wanting to adapt is another. Having worked with a very diverse, global group of brands through the pandemic, I can tell you most want to adjust but are fearful of the repercussions in an already unpredictable world! You need to adapt, finding ways to be more efficient, more effective, and more competitive. In the long run, you will come out of the back end of the pandemic in better shape than you were going in.
You need to analyze your path forward, find a way to strengthen your weaknesses and outline your path ahead. The Vision is still intact, ensure the Vision DOES NOT change, but the course to successfully executing the Vision can be altered. Adapt, be Flexible, be Nimble and move fast.
Working directly with these global brands who have successfully pivoted during this pandemic, I have found several key principles we adopted through LiquidMind Inc. to ensure their long-term success. First, they are clearly defined, constantly communicated, and understood by their role in their brand’s successful exit through this crisis.
a. Take the time at an executive level to clearly understand the new landscape. Define current processes, current resources, and current opportunities. Now define what lies ahead, ideation process of determining what is needed to grow the business, not sustain but grow successfully. Disrupt, innovate and execute at all levels. Communicate the Vision again, determine where changes are needed, and ensure all understand the new landscape.
a. Take your FutureCast strategy and step back and reimagine what it will take to execute this new future. Once you have FutureCast, this is the time to take a granular look at your overall business.
a. Be ready to Pivot as needed. Not all well-laid plans work; most needed minor or major adjustments. Stubbornness does not work; you must adjust and adapt. Not all plans are bulletproof; sometimes, you need to shoot some holes in them and reinforce or rearrange them to succeed.
a. Once you have defined the future, stay committed to its success! Your Team, your Brand, and your Future are dependent on this top-down commitment.
Not all plans are successful, but generational success is their reward for those who have a strategy that will win in the long run!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
Bryan Smeltzer, President
© All rights reserved, Bryan Smeltzer, 2021
The Visionary Chronicles Podcast
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
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Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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© All Copyrights Reserved, Bryan Smeltzer
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.