The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world.
The brand can and should be positioned with a single unified message, but when defining priorities or strategies for other regions around the world, you will need a clearly defined region/country specific foundation to launch from… This will entail ensuring you understand the political, cultural and geographical nature of these regions. Some countries or regions will clearly be harder to define than others, but most will have a defined culture/structure and the brand can either adapt, translate or move on to another opportunity better suited for the growing the brand.
Once defined, you can develop a clearly defined marketing strategy with a mix of components when blended together provide the biggest impact for this targeted audience. This may involve digital assets, sports marketing development (region specific sports) or traditional hard copy media mix. This “Act Global, Think Local” mindset will allow brands to secure their message, and expand the brand while being sensitive to region specific cultural priorities.
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“Product Innovation & Marketing Success Blog…”
At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.