When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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Thoughts
Foundation…
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in
Business
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“Action is the foundational key to all success…” Life Wisdom from Pablo Picasso Always build your Foundation on taking personal initiative and action ! #picasso #life #principles
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Apple, brand strategy, Disruptive disruption, Disruptive Innovation, oakley, Steve Jobs
Driving Brand Strategy…
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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September 12, 2019
Reality…
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in
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“Reality leaves a lot to the imagination…” Life Wisdom from John Lennon Always look for ways to make Life better!
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September 11, 2019
Product Innovation…
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Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]
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September 10, 2019
Live Life…
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“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living…” Wisdom from Nelson Mandela Always Live your Life to fullest…!
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adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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Learning Cycle…
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“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning…” […]
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Beauty…
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in
Business
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“There are moments when all anxiety and stated toil are becalmed in the infinite leisure and repose of nature…” Life from Henry David Thoreau Enjoy the beauty that is around you !
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artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
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in
Business
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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