A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
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Thoughts
adidas, analytics, artificial intelligence, Augmented Reality, digital marketing, NBA, NFL, nike, oakley, predictive analytics, Steve Jobs, taylormade
Master Product Life Cycle Planning…
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Business
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adidas, analytics, Apple, artificial intelligence, digital marketing, innovation, make a wish, nike, phil knight, predictive analytics, Steve Jobs, taylormade
Building Brand Equity…
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Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, innovation, make a wish, NBA, nike, oakley, predictive analytics, Steve Jobs
Market your Evolution…
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, innovation, NBA, NFL, nike, oakley, special olympics, Steve Jobs
Product Vision vs Reality…
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When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
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adidas, analytics, Apple, artificial intelligence, predictive analytics, Steve Jobs
Driving Brand Value
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Business
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Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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artificial intelligence
Artiificial Intelligence…Emotion vs Data
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With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]
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Out-Innovate yourself First…
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Theability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category. Many companies find this mindset difficult, if not impossible to follow through on, […]
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adidas, artificial intelligence, digital marketing, innovation, nike, oakley, phil knight, predictive analytics, taylormade
Product Vision…
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in
Business
, Social Media
, Travel
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Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]
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adidas, make a wish, nike, oakley, special olympics, taylormade
Make a Difference…
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Business
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Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org). This is an organization that […]
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