“Strength does not come from physical capacity. It comes from an indomitable will…” […]
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Thoughts
adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, digital revolution, innovation, oakley, Steve Jobs
Product Creation…
by
in
Business
, Social Media
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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Live Life…!
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in
Uncategorized
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“Life is like riding a bicycle. To keep your balance, you must keep moving…” Life Wisdom from Albert Einstein Always keep learning, life your Life Exploring what is next..!
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adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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in
Uncategorized
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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adidas, analytics, artificial intelligence, Augmented Reality, bob Dylan, bob marley, branding, Bue Ocean, Dylan, predictive analytics, Steve Jobs, success
Memories…
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in
Business
, Social Media
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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in
Business
, Social Media
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, bob marley, digital revolution, market driving, oakley, product creation, Steve Jobs, success, Vision
Market Driving vs Market Driven…
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in
Business
, Social Media
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in failure. […]
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adidas, analytics, Apple, Augmented Reality, Blue Ocean, Bue Ocean, digital marketing, innovation, make a wish, NBA, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Product Innovation Cycle…
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in
Business
, Social Media
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Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]
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analytics, Apple, artificial intelligence, Blue Ocean, Jony Ive, Steve Jobs
Jony…Thanks..!
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in
Business
, Social Media
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With Jony Ive leaving Apple, this is another classic case of the re-shifting of an ICONIC design, performance driven Brand losing sight of what made them the most valuable company on the planet. This is as much about Jony leaving, as to WHY he is leaving Apple. They have shifted their priorities, and operations has […]
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adidas, Apple, artificial intelligence, Augmented Reality, bob marley, digital marketing, nike, oakley, Steve Jobs, taylormade, Vision
Brand Soul…
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in
Business
, Social Media
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The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]
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