“Each life is made up of mistakes and learning, waiting and growing, practicing patience and being persistent…” Life Wisdom from Billy Graham Always learn to be patient, it is a quality of growth.. #patience
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Thoughts
Life…
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“If you don’t know about pain and trouble, you’re in sad shape. They make you appreciate life…” Life Wisdom from Evel Knievel Always appreciate what you have around you, and live life to its fullest..!
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Brand Juice…
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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Create the Wave…or Ride It !
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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Brand Ecosystem…
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Creating a Brand Ecosystem is few have attempting, and even more that have either failed or followed through on their vision. It is very difficult to create, but in order to succeed, must be thought out in detail and understanding how it impacts to company as a whole. You are building the “Core” of the […]
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branding, nike, oakley
Creating Brand Advocates…
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Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of competitors need to capture category market share. In great measure this group of “brand advocates” are loyal to a […]
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Innovation Engine…
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Being able to foster an environment of Innovation, many brands have decided to either look to create within their own “ecosphere” or “outsource”. The issue with the “ecosphere” approach is there needs to be clear commitment to, and integration of Innovation ideation and eventual commercialization. Many brands will find excuses, or simply “claim” they have […]
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November 4, 2019
User Xperience…
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The User Experience (UX) is a new way for brands to drive value across all aspects of your customers engagement. This #UX is now a fully integrated, intertwined strategy that must start during now during the Ideation, all the way through consumer post-purchase, meaning all functional areas of the brand are now part of UX success. In […]
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Digital Traffic…
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The digital airwaves are getting more crowded each day, and our ability to manage this explosive growth is critical. Great update from MIT TECH on another DARPA challenge to plan for this growth, and with 5G coming on board, this will become even more critical as digital continues to consume our daily lives. #MITTECHDigital #LiquidMindsite […]
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Digital Transformation…
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Digital transformation touches all functional areas of the company, but where it has a direct and measurement impact is on marketing. This will have impact vertically across all areas of your brand, and if planned properly, defined intelligently and measured frequently, this evolution will have a lasting impact on your company and all involved with […]
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