Thoughts

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Understanding and deploying Artificial Intelligence starts w/ understanding what it is exactly.  We as humans are very analytical, but we also have the “intelligence” to find alternate, intuitive ways of completing tasks. AI supplements this “intelligence” and allows us to be much more productive, beyond logic.  LiquidMind “Strategy Partners for Disruptive Brands” LiquidMindsite.com #artificialintelligence

“Reality leaves a lot to the imagination…”                              Life Wisdom from John Lennon Always look for ways to make Life better!

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living…” Wisdom from Nelson Mandela Always Live your Life to fullest…!