Life Change…
October 1, 2019

Life Change…

by LiquidMind in Business , Social Media 0 comments

“You must be the change you wish to see in the world…”                                          Life Wisdom from Mahatma Gandhi Always look to have a positive impact on your world !

Read More
September 30, 2019

Ride the Wave..or Create it !

by LiquidMind in Uncategorized 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
September 26, 2019

Product Vision.. to Reality..

by LiquidMind in Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of ┬áthe factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More
September 24, 2019

Ai defined…

by LiquidMind in Uncategorized 0 comments

Understanding and deploying Artificial Intelligence starts w/ understanding what it is exactly.  We as humans are very analytical, but we also have the “intelligence” to find alternate, intuitive ways of completing tasks. AI supplements this “intelligence” and allows us to be much more productive, beyond logic.  LiquidMind “Strategy Partners for Disruptive Brands” LiquidMindsite.com #artificialintelligence

Read More
Safe is Risky…
September 18, 2019

Safe is Risky…

by LiquidMind in Business , Social Media 0 comments

When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]

Read More
Foundation…
September 17, 2019

Foundation…

by LiquidMind in Business , Social Media 0 comments

“Action is the foundational key to all success…”                                             Life Wisdom from Pablo Picasso Always build your Foundation on taking personal initiative and action ! #picasso #life #principles

Read More
Driving Brand Strategy…
September 13, 2019
, , , , ,

Driving Brand Strategy…

by LiquidMind in Business , Social Media 0 comments

When building a Brand Strategy, you must define yourself through a “unique” ┬áproposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

Read More
September 12, 2019

Reality…

by LiquidMind in Uncategorized 0 comments

“Reality leaves a lot to the imagination…”                              Life Wisdom from John Lennon Always look for ways to make Life better!

Read More
September 11, 2019

Product Innovation…

by LiquidMind in Uncategorized 0 comments

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

Read More
September 10, 2019

Live Life…

by LiquidMind in Uncategorized 0 comments

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living…” Wisdom from Nelson Mandela Always Live your Life to fullest…!

Read More