With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
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Thoughts
Perspective…
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in
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“A good leader can engage in a debate frankly and thoroughly, knowing that at the end he and the other side must be closer, and thus emerge stronger. You don’t have that idea when you are arrogant, superficial, and uninformed…” […]
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Change…
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in
Business
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Is it very difficult for people to change, “tigers stripes” as they say…but, this is engrained/wired into some people, either you are “genuine” or it comes across as fake. You really have to want to change…in order to change, and most of all be “genuine”.
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Perseverance…
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“If you fall during your life, it doesn’t matter. You’re never a failure as long as you try to get up…” […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob Dylan, Bue Ocean, digital marketing, NFL, oakley, Steve Jobs, success, taylormade, Vision
Create the Wave…
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Business
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AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, Bue Ocean, digital marketing, digital revolution, Dylan, innovation, special olympics, Steve Jobs, Vision
Market your Product Revolution…
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Business
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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Strength & your Will…
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“Strength does not come from physical capacity. It comes from an indomitable will…” […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, digital revolution, innovation, oakley, Steve Jobs
Product Creation…
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Business
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“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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Live Life…!
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“Life is like riding a bicycle. To keep your balance, you must keep moving…” Life Wisdom from Albert Einstein Always keep learning, life your Life Exploring what is next..!
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adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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