Thrive Global Interview;

Creating a Culture unified around a Common Vision

Had a great interview with Thrive Global about how Culture is defined, and having a unified Vision drives a Passion inside your Brand.

#culturebuilding #culturetransformation #passionandpurpose

Bryan Smeltzer

LiquidMind Inc.

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.