Creating a seamless, frictionless, User Experience (UX) is the a mandatory for brands looking to increase retention, build loyalty and provide superior service. 

UX is now a “must” have, not a “nice” to have and those who embrace this Point of Difference (POD) are the one who will be rewarded through both DTC and retail revenue growth. 

At LiquidMind #LiquidMindsite, we are supporting several brands in executing this Journey (ie. eyewear, sporting goods, performance apparel, footwear), and are able to see the ROI first hand. 

#innovators

#disruption

#digitalstrategy

https://www.dmnews.com/customer-experience/article/21103229/5-ways-to-create-a-better-customer-experience-and-increase-sales

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.