The User Experience (UX) is a new way for brands to drive value across all aspects of your customers engagement. This #UX is now a fully integrated, intertwined strategy that must start during now during the Ideation, all the way through consumer post-purchase, meaning all functional areas of the brand are now part of UX success.
In order to maximize ROI, plus define engagement there success. there must be tangible metrics to report at each level, but the most important are “repurchase” frequency, and acquisition cost. These metrics are the foundation to ensuring you are maximizing US, and ensuring it is done cost effectively.
At LiquidMind (LiquidMindsite.com), our Brand Strategy firm assists Global Brands in defining, implementing and working with functional teams on ensuring this a smooth experience, as most do not like change.
Update from Venture Beat on this new vertical, UX experience.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.