With Voice Assisted Search (VAS) taking off, the ability for brands to differentiate themselves to accommodate VAS will be the winners long term. Consumers/Brand Advocates are bombarded with content at levels, and times and ease of use is key to managing these digital time wasters.

With VAS, this is easy, for now the technology needs to be perfected, along with AI personalization, this will become an indispensable tool for purchasing products across all categories.

Be prepared, or get run over….the train has already left the station..!

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.