Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand.
By design this will tell to those who may not know who you are, and who you are not… This must be engrained in all who join both your company and community. Engaging with both proactively and frequently will ensure you never lose sight of the brand goal. It is those who follow this strategy that will anchor themselves in foundational pillars.
At LiquidMind #LiquidMindsite we engage with our global brands in defining, creating and building a foundational easily understood by all, and passionately embraced.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.