When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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Thoughts
Category: Business
Foundation…
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“Action is the foundational key to all success…” Life Wisdom from Pablo Picasso Always build your Foundation on taking personal initiative and action ! #picasso #life #principles
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Apple, brand strategy, Disruptive disruption, Disruptive Innovation, oakley, Steve Jobs
Driving Brand Strategy…
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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Beauty…
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Business
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“There are moments when all anxiety and stated toil are becalmed in the infinite leisure and repose of nature…” Life from Henry David Thoreau Enjoy the beauty that is around you !
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artificial intelligence, Blue Ocean, digital marketing, digital revolution, Disruptive Innovation, Disrutptive, strategic merchandising, taylormade
Brand Culture…
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Business
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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artificial intelligence, Augmented Reality, Merchandising, strategic merchandising
Lifestyle Merchandising…
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Business
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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adidas, Apple, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, taylormade
Innovator DNA…
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What makes up an Innovator’s DNA, great article from Harvard Business Review which outlines numerous areas that build the makeup of a great Innovator. Very few have the TRUE, born talent to be an Innovator..Just because you THINK your does not MEAN your are… There are characteristics, curiosity, disruptive mindset, challenging the status quo, observing, […]
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Life…
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“Most folks are as happy as they make up their minds to be…!” Wisdom from Lincoln You have […]
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adidas, Apple, Augmented Reality, digital revolution, Disruptive Innovation, Jony Ive, Steve Jobs, taylormade, Vision
Leadership…
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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