Category: Business


Brand Lifestyle…
December 5, 2019

Brand Lifestyle…

by LiquidMind in Business 0 comments

A Brand ISa lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of brands […]

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Dogma…
December 4, 2019

Dogma…

by LiquidMind in Business 0 comments

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition…”     […]

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User Experience (UX)…
December 3, 2019

User Experience (UX)…

by LiquidMind in Business 0 comments

Creating a seamless, frictionless, User Experience (UX) is the a mandatory for brands looking to increase retention, build loyalty and provide superior service.  UX is now a “must” have, not a “nice” to have and those who embrace this Point of Difference (POD) are the one who will be rewarded through both DTC and retail […]

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Innovation Building Blocks…
November 27, 2019

Innovation Building Blocks…

by LiquidMind in Business 0 comments

Innovation is the great “buzzword” that has been thrown around to loosely, and those who are truly Innovative understand what it takes to execute and implement this strategy.  Innovation is mainly driven by those risk takers who are willing to blunt failure, and move on to the next experiment. These experiments will eventually provide success, […]

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Act Global..Think Local…
November 25, 2019

Act Global..Think Local…

by LiquidMind in Business 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Digital Disruption…
November 20, 2019

Digital Disruption…

by LiquidMind in Business 0 comments

By combining and intertwining the private w/ the public sector, DARPA, the Defense Agencies R & D arm, this provides the benefit of utilizing public funds for public benefit.  DARPA has put out this challenge, but more importantly is funding the development. This will allow a fair fight in the development of our airwaves w/ […]

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Disruption…
November 19, 2019

Disruption…

by LiquidMind in Business , Social Media 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

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Life…
November 13, 2019

Life…

by LiquidMind in Business 0 comments

“If you don’t know about pain and trouble, you’re in sad shape. They make you appreciate life…”                                        Life Wisdom from Evel Knievel Always appreciate what you have around you, and live life to its fullest..!

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Create the Wave…or Ride It !
November 11, 2019

Create the Wave…or Ride It !

by LiquidMind in Business 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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Brand Ecosystem…
November 8, 2019

Brand Ecosystem…

by LiquidMind in Business 0 comments

Creating a Brand Ecosystem is few have attempting, and even more that have either failed or followed through on their vision. It is very difficult to create, but in order to succeed, must be thought out in detail and understanding how it impacts to company as a whole. You are building the “Core” of the […]

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