Thoughts

A Brand ISa lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of brands […]

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition…”     […]

Creating a seamless, frictionless, User Experience (UX) is the a mandatory for brands looking to increase retention, build loyalty and provide superior service.  UX is now a “must” have, not a “nice” to have and those who embrace this Point of Difference (POD) are the one who will be rewarded through both DTC and retail […]

Innovation is the great “buzzword” that has been thrown around to loosely, and those who are truly Innovative understand what it takes to execute and implement this strategy.  Innovation is mainly driven by those risk takers who are willing to blunt failure, and move on to the next experiment. These experiments will eventually provide success, […]

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

By combining and intertwining the private w/ the public sector, DARPA, the Defense Agencies R & D arm, this provides the benefit of utilizing public funds for public benefit.  DARPA has put out this challenge, but more importantly is funding the development. This will allow a fair fight in the development of our airwaves w/ […]

“If you don’t know about pain and trouble, you’re in sad shape. They make you appreciate life…”                                        Life Wisdom from Evel Knievel Always appreciate what you have around you, and live life to its fullest..!

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Creating a Brand Ecosystem is few have attempting, and even more that have either failed or followed through on their vision. It is very difficult to create, but in order to succeed, must be thought out in detail and understanding how it impacts to company as a whole. You are building the “Core” of the […]