The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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The Visionary Chronicles Podcast: Inspirational Leadership
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The Visionary Chronicles CHRONICLE: May 12th, 2022 Inspiration “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them…” Life Wisdom from President John F. Kennedy THE VISIONARY CHRONICLES PODCAST PODCAST: Inspirational Leadership | How to Authentically Inspire Others “As […]
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The Visionary Chronicles Podcast: Brand Growth | Finding New Avenues for Growth
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The Visionary Chronicles Podcast Chronicle#77: April 14th, 2022 In my new Podcast I discuss finding new avenues for brand growth. Regardless of size, I have found most if not all, companies are preparing for the near-term, but failing at preparing for the long-term generational growth required to sustain success. Where do you find organic growth […]
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UCLA Venture Accelerator Presentation: The Visionary Brand
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UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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The Visionary Brand | The Elements of a Successful Formula
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The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
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The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]
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The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
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NEW BOOK RELEASE! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Enjoy the Ride!Bryan Smeltzer, Author The Visionary Brand walks you through everything needed to keep a brand driving the market for decades to come.All the elements of a Visionary success formula are laid out in detail, including the foundational principles […]
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Stand Firm…
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“Be sure you put your feet in the right place, then stand firm.” Wisdom from #16 Abraham Lincoln Always stand firm on your principles, your ideals, those characteristics that make you who are not what others would like you to become… #Lincoln #thevisionarychronicles #thevisionarychroniclespodcast #visionaryleadership #thevisionarybrandbook #thevisionarybrand
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Authority Magazine Interview:
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Authority Magazine Interview: Rising Through Resilience5 Things You Can do to Become More ResilientAnother great interview with Authority Magazine, and very timely. We are living in very stressful times, and your ability to rise to the challenge, and be resilient during this period is a key piece to becoming a Leader. Someone others can trust […]
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Loyalty & Value, The Anchors for a Successful Brand
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Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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