UCLA Price Center, Venture Accelerator Presentation: The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Was honored to present to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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UCLA Price Center Venture Accelerator: The Visionary Brand book Presentation
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The Visionary Chronicles Podcast: IDEAS | How to Build & Maximize Idea Flow
inThe Visionary Chronicles Podcast IDEAS | How to Build & Maximize IDEA Flow Within global companies IDEAS are not the problem, it is those who embrace these IDEAS, understand that FAILURE is part of the process, and share in their SUCCESS are the ones who earn their STRIPES as a Brand! Learning how to take […]
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The Visionary Brand | The DNA of a Visionary Brand (Part II)
inTHE VISIONARY CHRONICLES PODCAST The Visionary Brand | The DNA of a Visionary Brand (Part II) CHRONICLE: February 16th, 2022 CONTENT FROM MY NEW BOOK: THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers on February 8th, 2022 “Exceptionally well written, organized, and presented, The Visionary Brand must […]
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The Visionary Chronicles Podcast: The Art of Competition |
inTHE VISIONARY CHRONICLES PODCAST The Art of Competition | Creating a Strategy that Overcomes Competitive Forces “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” Wisdom from Sun Tzu, The Art of War The Forces of Competition, which determine strategic planning and marketplace execution, are shared among all industries. […]
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THE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success
inTHE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success “My great concern is not whether you have failed, but whether you are content with your failure..” Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace failure, and make it a part of your Culture, it can prevent you from realizing […]
Read MoreTHE VISIONARY CHRONICLES PODCAST: DTC Success | How to Thrive in Direct to Consumer Business
inTHE VISIONARY CHRONICLES PODCAST DTC Success | How to Thrive in Direct to Consumer Business With all businesses that have had to pivot into over the past 18 months, DTC has been the most lucrative opportunity for those brands who moved fast, with conviction, and were committed to long-term success! In my new PODCAST from […]
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THE VISIONARY CHRONICLES PODCAST: Supply Chain Innovation | How to Strengthen your Weaknesses
inTHE VISIONARY CHRONICLES PODCAST Supply Chain Innovation | How to Strengthen your Weaknesses Throughout the Pandemic, and long before, many brands had a patchwork supply or no “fail-safe” plan in case their chain was broken. Inevitably this chain will break, being prepared for the worst is your best protection.In my new PODCAST, I review some […]
Read MoreAuthority Magazine Interview: “How to take your Company from Good to Great.”
inInterview: Authority Magazine https://medium.com/authority-magazine/bryan-smeltzer-of-liquidmind-how-to-take-your-company-from-good-to-great-bfb5d33ed18 Interview w/ Authority Magazine #authoritymagazine on “How to take your Company from Good to Great” There are many day-to-day challenges companies face, but Leaders who understand the difference between “status-quo” and “innovation” execution are key to your long-term success. Yes, being Innovative is difficult, but having an engrained process around ongoing […]
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Brand Matrix | How to Find Your Brand Identity
inThe Visionary Chronicles PODCAST Brand Matrix | How to Define Your Brand Identity Finding your Identity seems to be commonsense, but more often than not, Brands do not follow their Vision with action. Action that is consistent with their Positioning, Positioning which defines Who they Are, What They Do, and how they Do it. The […]
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