“Life is like riding a bicycle. To keep your balance, you must keep moving…” Life Wisdom from Albert Einstein Always keep learning, life your Life Exploring what is next..!
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Thoughts
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adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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in
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, oakley, product creation, Risk, Steve Jobs, success, taylormade, Vision
Art of Destruction…
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in
Social Media
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The“Art of Destruction”is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle follows very […]
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Apple, Steve Jobs
Stay Hungry…
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in
Business
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“Stay HUNGRY…Stay FOOLISH…!” Wisdom from Steve
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, product creation, Steve Jobs, taylormade, Vision
Start ups…
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in
Business
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Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, innovation, NBA, NFL, nike, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Think Local…Act Global…
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in
Social Media
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Change…
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in
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“You must be the change you wish to see in the world…” Life Wisdom from Mahatma Gandhi Always be the person you would like others to see and believe in…!
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adidas, artificial intelligence, digital marketing, NBA, nike, oakley, phil knight, predictive analytics, Steve Jobs, taylormade, Vision
Vision…
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in
Business
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Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created. In addition to “milking” Steves […]
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analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, nike, phil knight, predictive analytics, product creation, Steve Jobs
Brand JUICE…!
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in
Social Media
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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analytics, artificial intelligence, innovation, NBA, NFL, nike, predictive analytics, product creation, Steve Jobs, taylormade
Drive Traffic to your Brand…
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in
Business
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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