Responsibility and ownership of your product or category is a key principle within Innovative brands who create, build, and grow global market share. This CORE foundational principle allows those individuals leading a category to put the right pieces in the right place and ensure the team is firing on all cylinders. Most, if not all, […]
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Responsibility = Success…
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Loyalty Loop | How to Engage beyond Purchase
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Podcast on what Factors are key to building a successful, long term business.There are many factors beyond a great product that must be executed in order to create, build, and grow a brand. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term […]
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Branding | Successful Branding Strategies
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The Visionary Chronicles Podcast Inspiration “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…” Wisdom from Steve Jobs Insight Branding | Successful Branding Strategies Brands many times struggle with first determining, then executing on their Vision. For a start-up or ongoing company to successfully anchor their company […]
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Leadership | Traits of Successful Leaders
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The Visionary Chronicles Podcast Leadership | Traits of Successful Leaders “Good leadership consists of showing average people how to do the work of superior people. Wisdom from John D. Rockefeller Being a great Leader entails so much more than talent alone, you must be authentic, passionate, engaging, and compassionate. With each of these traits, authentication […]
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Positioning | Find your Open Water…
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Knowing how to build market share is an art, and those who have mastered this skill have found proper positioning to be a strategic key to success. Staying away from shark-infested waters and finding your open water to product category growth. In my new Podcast from The Visionary Chronicles, I discuss this strategic positioning and […]
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