Tag Archives: NFL


Evolve or Evaporate…
August 7, 2019
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Evolve or Evaporate…

by LiquidMind in Business , Social Media 0 comments

Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]

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Personalization…
August 6, 2019
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Personalization…

by LiquidMind in Business , Social Media 0 comments

Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]

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Create the Wave…
July 29, 2019
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Create the Wave…

by LiquidMind in Business , Social Media 0 comments

AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]

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Product Pipeline…
July 15, 2019
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Product Pipeline…

by LiquidMind in Uncategorized 0 comments

A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]

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Digital Marketing…Revolution !
July 8, 2019
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Digital Marketing…Revolution !

by LiquidMind in Business , Social Media 0 comments

Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]

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Think Local…Act Global…
June 24, 2019
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Think Local…Act Global…

by LiquidMind in Social Media , Uncategorized 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Integrity…
June 21, 2019
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Integrity…

by LiquidMind in Business , Social Media 0 comments

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…”                                                            […]

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Create the Wave…and Ride it !
June 20, 2019
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Create the Wave…and Ride it !

by LiquidMind in Business , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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Brand or Commodity…YOUR Choice…
June 14, 2019
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Brand or Commodity…YOUR Choice…

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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Foundational Brand Pillars…
June 12, 2019
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Foundational Brand Pillars…

by LiquidMind in Business , Social Media 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]

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