Anybrand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent demand […]
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Thoughts
Tag Archives: NFL
adidas, Apple, artificial intelligence, Augmented Reality, NFL, nike, phil knight, Vision
Evolve or Evaporate…
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innovation, make a wish, market driving, NFL, phil knight, predictive analytics, product creation, Steve Jobs, taylormade, Vision
Personalization…
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in
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob Dylan, Bue Ocean, digital marketing, NFL, oakley, Steve Jobs, success, taylormade, Vision
Create the Wave…
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in
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AsI have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster. […]
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adidas, analytics, Apple, artificial intelligence, Blue Ocean, bob Dylan, bob marley, digital marketing, NBA, NFL, Steve Jobs, Vision
Product Pipeline…
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in
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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in
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, innovation, NBA, NFL, nike, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Think Local…Act Global…
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apple, artificial intelligence, Blue Ocean, bob marley, branding, digital marketing, innovation, make a wish, NBA, NFL, nike, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Integrity…
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in
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, digital marketing, failure, innovation, make a wish, NFL, nike, oakley, phil knight, predictive analytics, Risk, special olympics, Steve Jobs, success, taylormade, Vision
Create the Wave…and Ride it !
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in
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, taylormade, Vision
Brand or Commodity…YOUR Choice…
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in
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, Steve Jobs, taylormade
Foundational Brand Pillars…
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in
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
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