Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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Tag Archives: predictive analytics
innovation, make a wish, market driving, NFL, phil knight, predictive analytics, product creation, Steve Jobs, taylormade, Vision
Personalization…
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in
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adidas, analytics, artificial intelligence, Augmented Reality, bob Dylan, bob marley, branding, Bue Ocean, Dylan, predictive analytics, Steve Jobs, success
Memories…
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in
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, Bue Ocean, digital marketing, digital revolution, failure, innovation, Jony Ive, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Digital Marketing…Revolution !
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in
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Withthe World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively adopted […]
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adidas, analytics, Apple, Augmented Reality, Blue Ocean, Bue Ocean, digital marketing, innovation, make a wish, NBA, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Product Innovation Cycle…
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Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, branding, digital marketing, innovation, NBA, NFL, nike, oakley, predictive analytics, special olympics, Steve Jobs, success, taylormade, Vision
Think Local…Act Global…
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in
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apple, artificial intelligence, Blue Ocean, bob marley, branding, digital marketing, innovation, make a wish, NBA, NFL, nike, predictive analytics, product creation, special olympics, Steve Jobs, success, taylormade, Vision
Integrity…
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in
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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adidas, Apple, artificial intelligence, Augmented Reality, Blue Ocean, bob marley, branding, digital marketing, failure, innovation, make a wish, NFL, nike, oakley, phil knight, predictive analytics, Risk, special olympics, Steve Jobs, success, taylormade, Vision
Create the Wave…and Ride it !
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in
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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adidas, analytics, Apple, artificial intelligence, bob marley, Bue Ocean, failure, nike, oakley, phil knight, predictive analytics, success, taylormade, Vision
Fail in order to Succeed…
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“You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space…” Wisdom from Johnny Cash Always Learn […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, branding, Bue Ocean, innovation, make a wish, predictive analytics, product creation, Risk, special olympics, Steve Jobs, taylormade
Driving Sustainable Brand Growth…
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in
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All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
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Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, taylormade, Vision
Brand or Commodity…YOUR Choice…
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in
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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