When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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Tag Archives: Steve Jobs
adidas, analytics, Apple, artificial intelligence, bob marley, innovation, NBA, NFL, nike, oakley, special olympics, Steve Jobs
Product Vision vs Reality…
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in
Business
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artificial intelligence, bob marley, digital marketing, nike, oakley, predictive analytics, Steve Jobs
Act Global…Think Local
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in
Business
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when defining […]
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adidas, analytics, Apple, artificial intelligence, predictive analytics, Steve Jobs
Driving Brand Value
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in
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Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]
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