Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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Tag Archives: Steve Jobs
adidas, Apple, nike, oakley, Steve Jobs
Strategic Viral Marketing…
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Apple, Steve Jobs
Innovate don’t Imitate…
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It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category. As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When a brand is looking to build a product strategy, at the forefront of building […]
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Apple, brand strategy, Disruptive disruption, Disruptive Innovation, oakley, Steve Jobs
Driving Brand Strategy…
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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adidas, artificial intelligence, product creation, Risk, Steve Jobs, success, Vision
Vision to Reality…
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One the most important aspects of Product Creation is being inspired to create an “Innovative” design, one that sets you apart from the competition and becomes the new category standard. However, if the capacity to bring that “break-away” design/innovation to life does not exist, then it remains a great design, nothing more…. This ability to bring […]
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adidas, Apple, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, taylormade
Innovator DNA…
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What makes up an Innovator’s DNA, great article from Harvard Business Review which outlines numerous areas that build the makeup of a great Innovator. Very few have the TRUE, born talent to be an Innovator..Just because you THINK your does not MEAN your are… There are characteristics, curiosity, disruptive mindset, challenging the status quo, observing, […]
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adidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
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This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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adidas, Apple, Augmented Reality, digital revolution, Disruptive Innovation, Jony Ive, Steve Jobs, taylormade, Vision
Leadership…
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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adidas, analytics, Apple, artificial intelligence, digital marketing, digital revolution, Disruptive Innovation, Steve Jobs, success, Vision
An Effective and Powerful Life…
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Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
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adidas, analytics, Apple, Augmented Reality, bob marley, Disruptive Innovation, Disrutptive, innovation, Steve Jobs, Vision
Blending Function w/ Design…
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Assimple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a certain […]
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adidas, Apple, artificial intelligence, digital marketing, digital revolution, Steve Jobs, success
Interactive Content…
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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