All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
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Thoughts
Tag Archives: Steve Jobs
adidas, analytics, Apple, artificial intelligence, Augmented Reality, branding, Bue Ocean, innovation, make a wish, predictive analytics, product creation, Risk, special olympics, Steve Jobs, taylormade
Driving Sustainable Brand Growth…
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Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, special olympics, Steve Jobs, taylormade, Vision
Brand or Commodity…YOUR Choice…
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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adidas, Apple, artificial intelligence, Steve Jobs, Vision
Golden Rule…
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“Innovate don’t Imitate…”
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adidas, Apple, artificial intelligence, Augmented Reality, bob marley, branding, Bue Ocean, nike, oakley, phil knight, product creation, Risk, Steve Jobs
Take Risks…!
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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adidas, analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, NBA, NFL, nike, oakley, phil knight, predictive analytics, product creation, Steve Jobs, taylormade
Foundational Brand Pillars…
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
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adidas, artificial intelligence, digital marketing, NBA, nike, oakley, phil knight, predictive analytics, Steve Jobs, taylormade, Vision
Vision…
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Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created. In addition to “milking” Steves […]
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analytics, Apple, artificial intelligence, bob marley, branding, digital marketing, innovation, nike, phil knight, predictive analytics, product creation, Steve Jobs
Brand JUICE…!
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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analytics, artificial intelligence, innovation, NBA, NFL, nike, predictive analytics, product creation, Steve Jobs, taylormade
Drive Traffic to your Brand…
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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adidas, analytics, Apple, artificial intelligence, Augmented Reality, bob marley, innovation, NFL, oakley, phil knight, predictive analytics, special olympics, Steve Jobs
Live your Brand…
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A Brand ISa lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of brands […]
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adidas, Apple, artificial intelligence, Augmented Reality, NBA, NFL, nike, oakley, phil knight, Steve Jobs, taylormade, Vision
Disruptive or Disrupting…
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Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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