Tag Archives: Steve Jobs


Driving Sustainable Brand Growth…
June 18, 2019
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Driving Sustainable Brand Growth…

by LiquidMind in Business , Social Media 0 comments

All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]

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Brand or Commodity…YOUR Choice…
June 14, 2019
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Brand or Commodity…YOUR Choice…

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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Golden Rule…
June 13, 2019
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Golden Rule…

by LiquidMind in Business , Social Media 0 comments

“Innovate don’t Imitate…”

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Take Risks…!
June 13, 2019
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Take Risks…!

by LiquidMind in Business , Social Media 0 comments

When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]

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Foundational Brand Pillars…
June 12, 2019
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Foundational Brand Pillars…

by LiquidMind in Business , Social Media 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]

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Vision…
June 11, 2019
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Vision…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

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Brand JUICE…!
June 10, 2019
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Brand JUICE…!

by LiquidMind in Social Media , Uncategorized 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]

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Drive Traffic to your Brand…
June 5, 2019
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Drive Traffic to your Brand…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]

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Live your Brand…
May 30, 2019
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Live your Brand…

by LiquidMind in Business , Social Media 0 comments

A Brand ISa lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of brands […]

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Disruptive or Disrupting…
May 28, 2019
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Disruptive or Disrupting…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

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