UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]
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Tag Archives: Steve Jobs
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THE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success
inTHE VISIONARY CHRONICLES PODCAST: Failure | Stepping Stones to Success “My great concern is not whether you have failed, but whether you are content with your failure..” Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace failure, and make it a part of your Culture, it can prevent you from realizing […]
Read Moreadidas, Apple, nike, oakley, Steve Jobs
Strategic Viral Marketing…
inStrategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
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Innovate don’t Imitate…
inIt is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category. As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When a brand is looking to build a product strategy, at the forefront of building […]
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