The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
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NEW BOOK RELEASE! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Enjoy the Ride!Bryan Smeltzer, Author The Visionary Brand walks you through everything needed to keep a brand driving the market for decades to come.All the elements of a Visionary success formula are laid out in detail, including the foundational principles […]
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Stand Firm…
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“Be sure you put your feet in the right place, then stand firm.” Wisdom from #16 Abraham Lincoln Always stand firm on your principles, your ideals, those characteristics that make you who are not what others would like you to become… #Lincoln #thevisionarychronicles #thevisionarychroniclespodcast #visionaryleadership #thevisionarybrandbook #thevisionarybrand
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Loyalty & Value, The Anchors for a Successful Brand
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Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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AMAZON BESTSELLER: THE VISIONARY BRAND
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BEST SELLER AMAZON! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand. Now available through book distributors globally including; Barnes & Noble – https://bit.ly/3GUPliJ Amazon […]
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Loyalty Loop Brand Marketing…
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Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]
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THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands
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PODCAST: THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands BOOK RELEASE NOTICE: February 1st, 2022. Available for Purchase across Amazon, Barnes & Noble, Books-A-Million, and most global booksellers. In my new Podcast, I discuss my Journey in writing The Visionary Brand, the insight it provides, and the passion I had for […]
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The Visionary Chronicles Podcast:
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THE VISIONARY CHRONICLES PODCAST Team Alignment | Managing Marketing & Sales Alignment Most, if not all, Brands have this issue in common, TEAM MIS-ALIGNMENT, rather than ALIGNMENT. This is very common, but assuring that this Weakness is turned into a Strength is critical to the viability of any company big or small. In my new […]
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The Visionary Chronicles Podcast: Leadership Traits | How to Identify, Strengthen and Succeed.
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THE VISIONARY CHRONICLES PODCAST CHRONICLE: December 9th, 2021 Inspiration “Leadership is the art of getting someone else to do something you want done because he wants to do it…” Wisdom from Dwight D. Eisenhower PODCAST: Leadership Traits | How to Identify & Succeed There are many leadership traits, each is unique, and each is either a […]
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Business Agility…
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BUSINESS AGILITY The ability of brands to be agile in the face of potential turmoil or opportunity is critical to their short and long-term success. Agility, and being able to Pivot when needed are two areas where the true leaders are separated from those who are frozen by indecisiveness. Being Agile means being able to […]
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