The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
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The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]
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The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
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NEW BOOK RELEASE! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Enjoy the Ride!Bryan Smeltzer, Author The Visionary Brand walks you through everything needed to keep a brand driving the market for decades to come.All the elements of a Visionary success formula are laid out in detail, including the foundational principles […]
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Stand Firm…
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“Be sure you put your feet in the right place, then stand firm.” Wisdom from #16 Abraham Lincoln Always stand firm on your principles, your ideals, those characteristics that make you who are not what others would like you to become… #Lincoln #thevisionarychronicles #thevisionarychroniclespodcast #visionaryleadership #thevisionarybrandbook #thevisionarybrand
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Loyalty & Value, The Anchors for a Successful Brand
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Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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AMAZON BESTSELLER: THE VISIONARY BRAND
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BEST SELLER AMAZON! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand. Now available through book distributors globally including; Barnes & Noble – https://bit.ly/3GUPliJ Amazon […]
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Loyalty Loop Brand Marketing…
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Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]
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THE VISIONARY BRAND: The Success Formula Behind the World’s Most Visionary Brands
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BOOK RELEASE from LiquidMind Press, February 1st, 2022 Proud to announce the release of THE VISIONARY BRAND: The Success Formula Behind the World’s Most Visionary Brands. It has been a long Journey over the past 18 months, and to finally be able to release my first book covering brand insight, leadership principles, and foundational pillars […]
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THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands
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PODCAST: THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands BOOK RELEASE NOTICE: February 1st, 2022. Available for Purchase across Amazon, Barnes & Noble, Books-A-Million, and most global booksellers. In my new Podcast, I discuss my Journey in writing The Visionary Brand, the insight it provides, and the passion I had for […]
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Strategy & Execution Balance…
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STRATEGY & EXECUTION BALANCE When it comes to successfully building a brand long-term you must always find a way to balance Strategy with Execution, mutually exclusive but working in parallel.A Strategic Plan is only as good it’s the ability to provide a Vision to realize the Execution. There will be Pivots along this path, but […]
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