The Visionary Chronicles Podcast Marketing Metrics | Develop a Roadmap We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. In my new Podcast I outline, and discuss […]
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The Visionary Chronicles: Marketing Metrics | Develop a Roadmap
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
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The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]
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Loyalty & Value, The Anchors for a Successful Brand
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Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]
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AMAZON BESTSELLER: THE VISIONARY BRAND
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BEST SELLER AMAZON! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand. Now available through book distributors globally including; Barnes & Noble – https://bit.ly/3GUPliJ Amazon […]
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The Visionary Brand | The DNA of a Visionary Brand (Part II)
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THE VISIONARY CHRONICLES PODCAST The Visionary Brand | The DNA of a Visionary Brand (Part II) CHRONICLE: February 16th, 2022 CONTENT FROM MY NEW BOOK: THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers on February 8th, 2022 “Exceptionally well written, organized, and presented, The Visionary Brand must […]
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Loyalty Loop Brand Marketing…
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Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]
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THE VISIONARY CHRONICLES PODCAST: Strategy | Successful Branding Strategies (10 Principles)
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THE VISIONARY CHRONICLES PODCAST Strategy | Successful Branding Strategies (10 Principles Brands can Deploy to Sustain long-term Revenue Growth) Brands either have a Vision for their future or they do not, those who do succeed, those who do not either follow or disappear. Finding ways to sustain and grow your Brand Equity through building Loyalty […]
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The Visionary Chronicles PODCAST: Creativity | How to Maximize IDEA Flow
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The Visionary Chronicles PODCAST CHRONICLE: December 17th, 2021 “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones…” Wisdom from John Cage PODCAST: CREATIVITY […]
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Business Agility…
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BUSINESS AGILITY The ability of brands to be agile in the face of potential turmoil or opportunity is critical to their short and long-term success. Agility, and being able to Pivot when needed are two areas where the true leaders are separated from those who are frozen by indecisiveness. Being Agile means being able to […]
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Rewarding Disruption
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Rewarding Disruption! With the IPO market as hot as is it right now, what you are finding is those market disruptors actually being undervalued over the near term. Interesting as you look at pricing valuation at the time of IPO stage vs go forward share pricing, it continually seems out of synch, suggesting these disruptors […]
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